THOMAS & FRIENDS™ ALL ABOARD THE MALAYSIA BOOK OF RECORDS
Thomas makes his mark in Malaysian history with the largest Thomas
& Friends™ diorama built, along with the launch of a new toy range, Thomas
& Friends™ TrackMaster™
Thomas & Friends™ steams into the Malaysia Book of
Records with the Largest Thomas & Friends™ Diorama. The impressive over 50
square metres display – built with the newly launched Thomas & Friends™
TrackMaster™ – will be at the Ground Floor Centre Court, Old Wing at 1 Utama Shopping
Centre from now until 10 June 2019. If you’re thinking of embarking on an
adventure with your children this school holidays, visit Thomas’ Holiday
Adventure for a day of entertainment and adventure.
“With some huffing and puffing we’ve built
the largest Thomas & Friends™ diorama with the Thomas & Friends™ TrackMaster™
sets, making our mark in the Malaysia Book of Records. With this achievement,
we look to continue stirring children’s imaginations on the bigger world around
them through the wonder and awe of trains. We hope that all little engineers
nationwide will learn the importance of friendship and teamwork with Thomas on
their adventure through the wonders of childhood,” said Ho Shu Ting, Marketing
Manager for Infant & Pre-School at Mattel Southeast Asia Pte. Ltd.
(Mattel).
The record-breaking diorama was made
possible with the launch of the new Thomas & Friends™ TrackMaster™. The
brand-new range features battery-operated track systems with adaptable,
connected tracks, allowing trackbuilders to mix-and-match multiple box sets into
one large, connected world. Thomas & Friends™ TrackMaster™ looks to
encourage creativity and inspire fans to create their very own world of Thomas,
with new engines, new tracks, and new innovations planned as additions to the
existing line-up yearly.
Recently celebrating his 74th
birthday, Thomas has been entertaining children worldwide from the island of
Sodor. With Thomas & Friends™ TrackMaster™, the new steam team (Thomas,
Percy, James, Gordon, Nia, Rebecca, and Emily) will continue the momentum set
by Thomas’ Global Adventures, ensuring inclusivity and speaking to a broader
audience globally.
In conjunction with his recent
birthday, Thomas is inviting fans to discover the largest Thomas & Friends™
diorama and see the Thomas & Friends™ TrackMaster™ in action at 1 Utama
Shopping Centre. From 10AM to 10PM, from now up to 9 June 2019, kids can meet and
go on a ride with life-sized replicas of Thomas and his friends, experience the
unique glow-in-the-dark tunnel, and watch as Thomas races around the world in
the record-breaking diorama.
Other than the roadshow, fans across
Malaysia can get their very own Thomas & Friends™ TrackMaster™ sets at
major toy retailers, departmental stores, and e-commerce platforms. They can
also visit the Thomas
& Friends Facebook Page (https://www.facebook.com/sea.thomasandfriends) to learn more about Thomas.
About Thomas & Friends™
Thomas the Tank Engine™ was created over 70 years ago,
by a British clergyman, the Rev W Awdry, as a storybook for his son. That story
quickly grew to become the award-winning #1 preschool train brand franchise it
is today, enjoyed by families in more than 160 territories and over 55
languages across multiple touch-points and formats, including: 500+ original TV
shows; 12 feature-length films; selling 1 engine every second; apps; toys;
consumer products; publishing; live attractions and much more. Thomas &
Friends is viewable on more than 30 world-class broadcasters including Nick Jr.
in the US, Super RTL in Germany, and on Five's Milkshake! in the UK. Thomas
& Friends can also be viewed across digital platforms including Hulu,
iTunes, YouTube and more. On YouTube, the Thomas & Friends channel has had
over 1.16 billion lifetime views, over 909k subscribers and 2.6MM engagements.
For more information about the world of Thomas & Friends, please visit: www.thomasandfriends.com and on Facebook facebook.com/sea.thomasandfriends.
About Mattel
Mattel is a
leading global children's entertainment company that specializes in design and
production of quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children through play. We
engage consumers through our portfolio of iconic franchises, including Barbie®,
Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as
well as other popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television content,
gaming, music and live events. We operate in 40 locations and sell products in
more than 150 countries in collaboration with the world's leading retail and
technology companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in exploring the wonder of childhood and empowering kids to
reach their full potential. Visit us online at www.mattel.com.
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