THOMAS & FRIENDS™ ALL ABOARD THE MALAYSIA BOOK OF RECORDS


Thomas makes his mark in Malaysian history with the largest Thomas & Friends™ diorama built, along with the launch of a new toy range, Thomas & Friends™ TrackMaster™
  
Thomas & Friends™ steams into the Malaysia Book of Records with the Largest Thomas & Friends™ Diorama. The impressive over 50 square metres display – built with the newly launched Thomas & Friends™ TrackMaster™ – will be at the Ground Floor Centre Court, Old Wing at 1 Utama Shopping Centre from now until 10 June 2019. If you’re thinking of embarking on an adventure with your children this school holidays, visit Thomas’ Holiday Adventure for a day of entertainment and adventure.
“With some huffing and puffing we’ve built the largest Thomas & Friends™ diorama with the Thomas & Friends™ TrackMaster™ sets, making our mark in the Malaysia Book of Records. With this achievement, we look to continue stirring children’s imaginations on the bigger world around them through the wonder and awe of trains. We hope that all little engineers nationwide will learn the importance of friendship and teamwork with Thomas on their adventure through the wonders of childhood,” said Ho Shu Ting, Marketing Manager for Infant & Pre-School at Mattel Southeast Asia Pte. Ltd. (Mattel).

The record-breaking diorama was made possible with the launch of the new Thomas & Friends™ TrackMaster™. The brand-new range features battery-operated track systems with adaptable, connected tracks, allowing trackbuilders to mix-and-match multiple box sets into one large, connected world. Thomas & Friends™ TrackMaster™ looks to encourage creativity and inspire fans to create their very own world of Thomas, with new engines, new tracks, and new innovations planned as additions to the existing line-up yearly.
Recently celebrating his 74th birthday, Thomas has been entertaining children worldwide from the island of Sodor. With Thomas & Friends™ TrackMaster™, the new steam team (Thomas, Percy, James, Gordon, Nia, Rebecca, and Emily) will continue the momentum set by Thomas’ Global Adventures, ensuring inclusivity and speaking to a broader audience globally.

In conjunction with his recent birthday, Thomas is inviting fans to discover the largest Thomas & Friends™ diorama and see the Thomas & Friends™ TrackMaster™ in action at 1 Utama Shopping Centre. From 10AM to 10PM, from now up to 9 June 2019, kids can meet and go on a ride with life-sized replicas of Thomas and his friends, experience the unique glow-in-the-dark tunnel, and watch as Thomas races around the world in the record-breaking diorama.

Other than the roadshow, fans across Malaysia can get their very own Thomas & Friends™ TrackMaster™ sets at major toy retailers, departmental stores, and e-commerce platforms. They can also visit the Thomas & Friends Facebook Page (https://www.facebook.com/sea.thomasandfriends) to learn more about Thomas.


About Thomas & Friends™
Thomas the Tank Engine™ was created over 70 years ago, by a British clergyman, the Rev W Awdry, as a storybook for his son. That story quickly grew to become the award-winning #1 preschool train brand franchise it is today, enjoyed by families in more than 160 territories and over 55 languages across multiple touch-points and formats, including: 500+ original TV shows; 12 feature-length films; selling 1 engine every second; apps; toys; consumer products; publishing; live attractions and much more. Thomas & Friends is viewable on more than 30 world-class broadcasters including Nick Jr. in the US, Super RTL in Germany, and on Five's Milkshake! in the UK. Thomas & Friends can also be viewed across digital platforms including Hulu, iTunes, YouTube and more. On YouTube, the Thomas & Friends channel has had over 1.16 billion lifetime views, over 909k subscribers and 2.6MM engagements. For more information about the world of Thomas & Friends, please visit: www.thomasandfriends.com and on Facebook facebook.com/sea.thomasandfriends.

About Mattel
Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.


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