BFM and Fishermen team up to give Netflix a taste of the Malaysian street food they ignored
BFM 89.9 and independent advertising agency
Fishermen have joined forces to launch #BersatuForMakan
(Unite for Food) in conjunction with the upcoming National Day and Malaysia Day
celebrations.
The campaign is a call to all Malaysians to
unite for the love of our food, in response to Netflix’s decision to exclude
Malaysia from its documentary series Street
Food, while featuring neighbouring countries Singapore and Indonesia.
In an attempt to correct the glaring mistake
in the series that began streaming on 26 April 2019, BFM and Fishermen are
self-producing its own Malaysian Street Food video, which will roll out on 16
September 2019. They have also started an online
petition to get Netflix to run the video as part of its Street Food series.
If there’s one thing we can always count on to
unite Malaysians, it’s definitely food. So far, the petition has garnered close
to 8,000 signatures and counting since it started on 23 August 2019.
BFM General Manager, Meera Sivasothy said:
“BFM is known to encourage discourse and push boundaries. So, when this came
up, it was important for us to not take it lying down. We need, for once, to take
the initiative to shout about our culturally rich and diverse food that
reflects who we are as a nation. So, let us #BersatuforMakan, while staying
true to our love for food.”
Andrew Tan, Executive Creative Director of
Fishermen said the video being produced will be in the same format and style as
Netflix’s show. “We’re making it convenient for Netflix. They can in fact run
our video immediately as an episode in their Street Food series.”
He added that this campaign is also an
opportunity for the team to do something different for this year’s National Day
and Malaysia Day. “Instead of producing another web film to pull heartstrings,
we decided on something unique: A longer format 30-minute film that’s also
ready-made for Netflix. It was the right opportunity to work on an idea like
this, so we seized it.”
Mark Darren Lee, Managing Director of
Fishermen added: “We’re glad to have a partner like BFM who believes in such a
daring idea and wants to bring all Malaysians together for the things that
truly matter – our unity and our identity. We’re happy to see the great
response and support from Malaysians and from other brands. We hope Netflix
responds positively too by agreeing to feature our video in their series. We
believe it’s a win-win situation for them, us and the people of Malaysia.”
More information on #BersatuForMakan can be found at http://bersatuformakan.my/.
The call-to-action video can be viewed on BFM’s Facebook page as well as its YouTube channel.
The #BersatuForMakan
campaign is also supported by Ittify as the social media influencer
marketing partner and Rantau Golin as the public relations partner.
About BFM
BFM 89.9 (www.bfm.my) is
Malaysia's premier radio broadcaster focused on business news, market updates
and current affairs interview, BFM serves working professionals, business
owners, and investors aspiring for professional and personal success.
Personalities who have been featured on BFM include, Dato' Seri Nazir Razak,
Tan Sri Francis Yeoh, Tan Sri Tony Fernandes, Tan Sri Dato' Sri Zeti Akhtar
Aziz and Datuk Seri Idris Jala, Jack Bogle, Boris Johnson, Sir Martin Sorrell,
Prof Dr. Muhammad Yunus, Mark Mobius, Jim Rogers, Stanley Fischer and Joseph
Stiglitz.
About Fishermen
Fishermen is the award-winning independent advertising agency behind
campaigns such as BSN’s Kucing Happy, BSN’s Pengacau Raya Series, Nando’s
TalkCockSingSong, Allianz’s A-Z Protection Song and more. Based in Malaysia and
Singapore, the agency specialises in branded entertainment, social media
content and digital solutions. To learn more, visit http://fishermen.co/
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