MAGGI® CukupRasa’s ‘Never Try, Never Know’ Inspires Stronger & Bolder Women
Eina Azman Debuts as New
Brand Ambassador
MAGGI® CukupRasa
is embarking on an exciting new campaign, ‘Never Try, Never Know’ or ‘Tak
Kenal, Tak Cinta’, aimed at empowering Malaysian women from all walks of life
to overcome barriers. The campaign also introduced MAGGI® CukupRasa’s new brand
ambassador, Instagram-famous home cook Datin Paduka Eina Azman.
Well-known for her
popular homemade cooking videos, Eina’s fighting spirit and strong will
continuously inspire her following of over 1.7 million Malaysians, encouraging
them to try their hand at cooking simple homemade dishes, which represents what
the new campaign is all about.
Kicking off today at
MyTOWN Shopping Centre, Kuala Lumpur, the campaign inspires women to have the
courage to take that first step to try new things. This can have a positive
impact and help people learn and grow, which is embodied in the brand’s
proposition of ‘Never Try, Never Know’.
Reflecting
this, the event featured an empowering Chit Chat session themed ‘Tak Kenal, Tak Cinta - A
Conversation with Women on Being More Every Day.’ Moderated by Daphne Iking,
the session saw singer songwriter Stacy Anam and Malaysian gymnast Farah Ann as
well as the Head of Talent and Organization Development Malaysia and Singapore,
Nestlé, Durdana Kabir joining Eina Azman on stage. The panellists shared their
inspiring stories of how they deal with and overcome everyday challenges
and touched on topics such as their favourite dish to cook with MAGGI®
CukupRasa.
Also present
at the launch, Mr Juan
Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad said, “Nestlé is a
strong advocate of diversity and inclusion. We have cultivated a dynamic organisational
culture that supports women and enables them to empower themselves. Reflecting
this spirit, the ‘Never Try, Never Know’ campaign reaches out to Malaysian women and
helps them find the courage and inspiration to realise what they are fully
capable of.”
Geetha Balakrishna,
Business Executive Officer, MAGGI®, Nestlé (Malaysia) Berhad added, “Staying
true to our brand promise, You and MAGGI®, Cook the Difference, we are very excited to be rolling out this
campaign for MAGGI® CukupRasa, which encourages consumers to be bold and try things
out of their comfort zone. We hope that this campaign by MAGGI® CukupRasa can help
give women the push they need to take the first step forward.”
The campaign launch saw
Mr Juan Aranols and Ms Geetha Balakrishna joining Chef Muluk, Nestlé Corporate
Executive Chef, and Eina Azman in a friendly cook-off session, along with other
guests. Members of the media
also had the opportunity to try embrace their culinary talents and try out some
of the recipes.
Led by Chef Muluk,
they whipped up Eina’s MAGGI® CukupRasa’s Nasi
Goreng Cina and Sayur Goreng Campur.
The all-in-one seasoning is
every mother’s secret ingredient to elevate the taste of homemade dishes as it
is made with a unique blend of fresh garlic, onion, ikan bilis and other
spices. On top of this, by adding in MAGGI® CukupRasa into your dish, there is no need to add additional
salt!
MAGGI® CukupRasa’s roadshow will take place at MyTOWN Shopping Centre until August
18. The roadshow
will then head to 10 other states including Kelantan, Terengganu and Penang
among others. For more information on MAGGI® CukupRasa’s latest campaign, please
visit www.maggi.com.my.
About MAGGI® CukupRasa
MAGGI®
CukupRasa™ is every Mum’s little secret that guarantees to elevate the taste of
her homemade dishes. Every granule is packed with a unique blend of fresh
garlic, onion, ikan billis and spices enabling Mum to bless her family, friends
and those around her with great tasting home-cooked meals every day. What’s
more, there is no need to salt!
About Nestlé Malaysia
Nestlé
is the world’s largest food and beverage manufacturer. Headquartered in
Switzerland, Nestlé is present in 189 countries around the world, and our
328,000 employees are committed to Nestlé’s purpose of enhancing quality of
life and contributing to a healthier future. Our performance is driven by our
Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing
Malaysians through our quality brands and products, whilst maintaining our
Halal excellence and integrity. This is in line with our promise of delivering
GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing
Malaysians for over a century, do visit www.nestle.com.my or our Facebook page
at http://www.facebook.com/NestleMalaysia.
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