SOOTHES SKIN IRRITATIONS WITH THE ALL NEW AGNESIA POWDER


Established for more than 8 decades, Agnesia Hygiene Care powder rolls out its new look and expands its offering in its Beau Care range with two new delightful scents — lavender and rose that come in a 100g container which exclusively formulated for a lighter and alluring scent. 


Proven to kill 99.9% bacteria and FREE of Asbestos, Agnesia Hygiene Care powder is known for its soothing and calming formula that contains protectant and antibacterial ingredients with 25% Zinc Oxide and 0.5% Chlorhexidine. The go-to protectant powder helps to absorb excessive moisture on the skin. It is also effective to relieve skin irritations.

“We are blessed with sunshine and tropical weather all year round, however due to our proximity to water, the climate is often humid thus making us sweat easily. Hence, Agnesia Hygiene Care powder is the best choice by providing comfort and dryness for consumers to stay fresh and relieved from skin irritations,” said Ang Girl Bee, Assistant General Manager of Apex Pharma - the parent company of Agnesia powder range.

“For over 80 years, since its discovery, Agnesia powder has played a key part in keeping families away from skin irritations and providing freedom to daily activities with their loved ones. It is a trusted household product through generations in providing safe protection and comfort that is specially formulated for every age range including babies starting from 3 months old and above,” added Ang.


Agnesia powder is certified Halal and best use after every bath to provide freshness all day. The Agnesia powder range is available in all major pharmacies, Aeon Wellness, hypermarkets such as Mydin and 99 speedmart.

For more information, please visit www.agnesia.com.my

About Agnesia

Since 1930s, Agnesia Hygiene Care Powder has been a part of Malaysian households, helping countless to soothe skin irritations and calm prickly heat in our humid weather.

Agnesia’s formula can be traced back to Britain, it was brought here and further localised to our tropical needs.The recognisable ‘red tin’ as it is fondly known across generations is now popular beyond our shores. It can easily be spotted on shelves in Singapore, Mauritius and Nigeria.

In 2004 Agnesia won the coveted Superbrands Award, a testament to its strong brand recognition by industry peers and customers alike. It is also certified Halal.

With decades of medicated product experience, the Agnesia brand has since expanded to include cleansing soaps, providing further comfort and relief to consumers. Agnesia will continue to innovate and develop with the aim of becoming Malaysia’s apex brand in the medicated category.

About Apex Pharma

Apex Pharma, is the distribution subsidiary, Apex Healthcare Berhad, a publicly listed company on the Main Market of Bursa Malaysia. A leading healthcare group - Apex Healthcare Berhad has operations in Malaysia, Singapore, Vietnam and Myanmar with expertise in the development, manufacturing, sales and marketing, distribution, wholesaling and retailing of pharmaceuticals, consumer healthcare products and diagnostics.



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