Over 65 brands and more than 18,000 Malaysians unite in a show of #BersatuForMakan spirit


In less than two weeks, more than 65 of Malaysia’s leading brands have come forward to join thousands of Malaysians in support of the #BersatuForMakan (Unite for Food) campaign and sign the petition started by BFM 89.9 and independent advertising agency Fishermen. The petition – calling for the inclusion of Malaysia in Netflix’s documentary series Street Food, has garnered more than 19,000 signatures to date, since it was launched on 23 August 2019.

The idea for the campaign and video was conceptualised by Fishermen Integrated as a response to Malaysia being left out of the documentary, despite being renowned for our food. To convince Netflix to feature an episode on Malaysia, Fishermen and BFM are producing a self-funded 30-minute video. In support of the campaign and video production, Malaysia Airlines has stepped forward as the flight sponsor, with Tune Hotels participating as the accommodation sponsor, while many passionate Malaysians have also chipped in for the project.  

The video is made to match the style of the Street Food series, and features local street food businesses and their stories, celebrating them as guardians of the national heritage that is Malaysia’s food. The video will be available for viewing via YouTube on 16 September 2019 – and a special viewing session is also being planned.

BFM General Manager Meera Sivasothy said: “We are pleased and heartened by the response we are getting from Malaysians from all walks of life and also from leading brands in Malaysia. Special thanks to Malaysia Airlines and Tune Hotels for their sponsorship and to everyone who has contributed to the project. We actually did #BersatuForMakan. With this level of public support and show of national unity, we certainly hope to work with Netflix to stream our self-produced episode.”

Andrew Tan, Executive Creative Director of Fishermen said the video production is in full swing and they have picked really great Malaysian food stories to showcase to the world. “While it was a great shock to be left out of the series, Malaysians are resilient people who will pick ourselves up and take the initiative to make things happen, regardless of the challenges. We are confident that our video will be a great episode to add to Netflix’s Street Food series. We have taken great care to produce the episode in the same style to enable Netflix to immediately add it to their platform. Nazrudin Rahman is a wonderful host and deserves to have a wider audience.”

Mark Darren Lee, Managing Director of Fishermen added: “We are truly grateful to all Malaysians and the brands that have come on board our campaign for their unwavering love and support. This campaign has proved that there is unity among Malaysians – a crucial sentiment, as this campaign was launched in conjunction with Merdeka Day and Malaysia Day. Our mutual love for Malaysian food is a key element of our national heritage, and we’re delighted that it has even united competing brands to express this love – from transportation to fast food, FMCG and more! We are certainly continuing to encourage more people to sign our petition. Let’s make it to 25,000 signatures, our next target!”

More information on #BersatuForMakan can be found at http://bersatuformakan.my/.

Don’t forget to watch the call-to-action video on BFM’s Facebook page as well as its YouTube channel.

The #BersatuForMakan campaign is also supported by Ittify as the social media influencer marketing partner and Rantau Golin as the public relations partner.


About BFM
BFM 89.9 (www.bfm.my) is Malaysia's premier radio broadcaster focused on business news, market updates and current affairs interview, BFM serves working professionals, business owners, and investors aspiring for professional and personal success. Personalities who have been featured on BFM include, Dato' Seri Nazir Razak, Tan Sri Francis Yeoh, Tan Sri Tony Fernandes, Tan Sri Dato' Sri Zeti Akhtar Aziz and Datuk Seri Idris Jala, Jack Bogle, Boris Johnson, Sir Martin Sorrell, Prof Dr. Muhammad Yunus, Mark Mobius, Jim Rogers, Stanley Fischer and Joseph Stiglitz.

About Fishermen
Fishermen is the award-winning independent advertising agency behind campaigns such as BSN’s Kucing Happy, BSN’s Pengacau Raya Series, Nando’s TalkCockSingSong, Allianz’s A-Z Protection Song and more. Based in Malaysia and Singapore, the agency specialises in branded entertainment, social media content and digital solutions. To learn more, visit http://fishermen.co/


Comments

Post a Comment

Popular posts from this blog

Breast Cancer in Men – it happens

Image
According to the National Cancer Institute Malaysia, about 5,000 Malaysian women are diagnosed with breast cancer every year, and nearly half of those are under 50-years of age, but it affects men too. It is indeed unbelievable but it is happening now in Malaysia. As a male blogger and influencer, it is my duty to raise awareness to all the male out there. Do take note that there are things you may not know about breast cancer in men: 1 out 1,000 men are diagnosed with breast cancer every year in Malaysia Less than 72% of men recover from the disease as doctor’s visit is made when symptoms are more severe however symptoms of breast cancer in men and women are quite alike. Most male breast cancers are diagnosed when a man discovers a lump on his chest. But unlike women, men tend to delay going to the doctor until they have more severe symptoms, like bleeding from the nipple. At that point, the cancer may have already spread Because men have very little breast tissue, it is
Read more

BOUSTEAD PROPERTIES DONATES 5,000 LUNCH BOXES TO FRONTLINERS

Image
As the coronavirus pandemic continues to severely disrupt lives, Boustead Properties Berhad (Boustead Properties) remains steadfast in its commitment to provide support to communities and fellow Malaysians. This time, Boustead Properties is contributing hot nutritious meals to nourish fatigued healthcare workers who are selflessly caring for Covid-19 patients at the nation’s hospitals under its #BousteadCares initiative. The property developer is responding to the need for meals at University Malaya Medical Centre (UMMC), Hospital Ampang, and Hospital Sungai Buloh by sponsoring 5,000 lunch boxes for doctors and nurses in the Covid-19 wards and intensive care units. The month-long corporate social responsibility initiative being undertaken in collaboration with non-profit organisation Beyond Borders Malaysia started on June 14, 2021, with nutritious meals being distributed at a total cost of RM40,000 borne by Boustead Properties. Given the hectic schedule of frontliners who are ca
Read more

The Kid From The Big Apple Held its Official Original Soundtrack Launch

Image
Three Pictures Sdn. Bhd., a Malaysian award-winning production company renowned for the 2016 hit film, The Kid From The Big Apple, held its official original soundtrack launch recently at Setiawalk, Puchong. This makes them the first in the nation to execute such a concept of having an album launch specifically for a film.  The newly released album consist of a compilation of the theme songs, background scores and other audio tracks in Mandarin and English. These songs are from both the first film as well as the upcoming sequel, which is set to hit cinemas nationwide on November 16, 2017, followed by other countries such as Singapore, Hong Kong, and Taiwan.  Titled “Togetherness,” the album gives fans a unique chance of hearing a preview of the songs in the upcoming sequel as well as reliving some of the hit songs from the first film. Jess Teong, the director of both the films, exclaimed that, “Good things should be celebrated twice!”  This sentiment is echoed by AFV Capit
Read more