4 Flavors in 1 Experience as Domino’s Launches First-Of-Its-Kind Quattro Pizza
Some of life’s hardest decisions
revolves around deciding what to eat when you are with your friends and family.
Domino’s has developed the ideal solution to the everyday million-dollar
question of ‘what to eat?’
The first of its kind by Domino’s
Pizza, the Quattro includes four popular, top favorites on one pizza which
comes in two sizes, large and Xtra large. Perfect for sharing with your
significant other for movie marathon night, at office meetings, or hosting a
small get-together with friends or family, the Quattro pizza is perfect choice
to suit everyone’s taste buds and the answer to “what to makan?” dilemmas.
The Signature Quattro pizza features
four crowd topping favorites, the Aloha Chicken, made with fresh chicken
pieces and tangy pineapple chunks, a choice of delicious smoky slices of Beef
or Chicken Pepperoni, the premium Prawn Sensation, featuring
juicy, succulent prawns and fresh cherry tomatoes, as well as the decadent and
irresistible Cheese and Mushrooms, atop Domino’s signature sauce, made from fresh vine-ripened
tomatoes. Meanwhile, Veggie Quattro features a combination of wholesome
non-meat toppings such as cheese, olives, fresh mushrooms and cherry tomatoes, for
the veggie-lovers. With distinctive yet popular flavors, the Domino’s Quattro
Pizza set is sure to unite families and friends over their favorite pizzas.
Speaking on the concept of the
Quattro pizza, Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza
Malaysia and Singapore said, “We are very proud to be the first QSR in Malaysia
to launch a pizza that is able to cater to various taste profiles. On designing
the concept of Quattro, we wanted to develop a pizza that our customers can
enjoy sharing with their friends and family. We know that when it comes to
ordering food, especially pizza, there is usually the dilemma of which flavor
to choose. In line with our brand promise of ‘It’s All About You’, we wanted to
create a pizza that can be shared to unite friends and family together, that
will take away the conflicts and arguments while ordering and or course without
compromising on anyone’s favorite pizza. It’s now much simpler to order your
favorite pizza, “Jangan Tension, Jom Quattro”. With Quattro, everyone
gets to enjoy their favorite pizza and even try a new flavor that they would
not typically order. It creates an exciting mix of flavors to enjoy together!”
Shamsul Amree, Deputy President,
Operations, Domino’s Pizza Malaysia and Singapore also added, “For our latest
creation, the flavors featured are our top customer favorites. Based on our
research, these are the top four pizza flavors that customers consistently opt
for. This makes up approximately 50% of chosen pizzas by our customers on a
monthly basis.”
“A lot of care has been placed in
creating the Quattro pizza. As you can
see, it is not easy to create a single pizza with four flavors. To ensure that
we maintain the level of consistency throughout all our stores, many hours were
invested in training our pizza makers. This was essential in order for them to
master the art for Quattro and to efficiently craft a delicious Quattro pizza
for our customers. In line with our brand promise ‘It’s All About You’, we
strive to cater to what our customers love by creating a new and exciting
experience for them. We hope our customers will enjoy this simple yet
satisfying Quattro pizza.”
For a limited time only, customers
can opt for either the large or Xtra large combo, comprising of two Quattro
pizzas with free extra cheese, from RM59.90 and RM82.90 respectively, from September
30 onwards. Alternatively customers can opt to add on side orders to their
meals with the Quattro Basic Combo and Ultra Combo, priced at only RM42.50 and
RM58.50 respectively. Customers can also enjoy the Fabulous Four combo deal
that features four favorite sides for only RM19.90.
Domino’s
stands strong by its promise of 30-minute delivery guarantee and product
satisfaction guarantee. Its commitment is demonstrated by a no-cancelation
policy and a refund or replacement of the order will be provided if a customer
is not satisfied with the order.
To try out the Quattro for yourself,
visit Domino’s stores, order online at http://www.dominos.com.my/,
or call 1300-888-333 to make an order. To learn more about Domino’s Quattro
Pizza as well as other ongoing promotions, visit us at http://www.dominos.com.my/.
About
Domino’s Pizza
Delivering more than 1 million pizzas a day worldwide,
Domino’s Pizza is the world’s leading and fastest growing pizza delivery company
committed to upholding the industry in product quality and operational
excellence. Globally, Domino’s Pizza Inc. operates a total network of more than
14,000 owned and franchised stores throughout the U.S. and in over 85 markets.
Domino’s internationally ranks in the top five companies in online transactions.
As at Q2 2017, Domino’s Pizza Malaysia is the largest
Domino’s market in Southeast Asia and fifth largest in Asia Pacific.
Established in 1997, Domino’s Malaysia is managed by master franchise holder,
Dommal Food Services Sdn Bhd. To date, there are 241 Domino’s Pizza stores in
the country.
At Domino’s Pizza, we take
PRIDE in our commitment to enrich the lives of our customers, employees,
partners, shareholders and communities. As one of the most lovable brands in
Malaysia, we will go the extra mile for your smile as well as uphold our
culture to ‘sell more pizza, have more fun’. Embracing our company’s philosophy
of smart hustle, Domino’s is committed to provide customers with the ultimate
pizza delivery experience, with its product satisfaction guarantee, 30-minutes
delivery guarantee and 15-minutes take-away guarantee.
Forging ahead as an e-commerce entity, Domino’s Pizza
has led many firsts in its digital platforms. Domino’s Pizza Malaysia has
leveraged on the digital world to the best of its advantage and this began when
it was certified as the first QSR company to provide an online ordering platform
by the Malaysian Book of Records with the launch of its website in 2003.
Domino’s Pizza Malaysia’s online ordering platform is also ranked #1 for its
online speed of service in the QSR industry.
Domino’s is the award winner of the 2009, 2010, 2011,
2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the
International Franchise Association at the Domino’s Pizza Worldwide Rally. In a
show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the
“Restaurant & Fast Food" category of the prestigious Putra Brand
Awards 2014, silver in 2015, bronze in 2016, Silver in 2017 and Bronze in 2018.
Customers can call
Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my
to place their orders. For latest updates, please visit Domino’s Pizza
Malaysia’s Facebook at https://www.facebook.com/DominosMY/
or Instagram at https://www.instagram.com/dominosmy/
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