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Toys“R”Us Asia Brings an Exclusive “FROZEN 2” Experience to Malaysia
Toys“R”Us Malaysia freezes over as Queen Elsa and her FROZEN
friends are back in the form of brand new toys and playsets that are sure to be
loved by the whole family
The world fell in love with “FROZEN” and
now the wait is finally over for fans as the sing-along franchise returns to
capture their hearts for a second time! Building up to the big movie launch in November, Toys“R”Us – Asia’s leading toy, baby and education products retailer with a focus
on fun and developmental play, has
unveiled the latest line of “FROZEN 2” toys in stores across Malaysia.
The brand new line-up makes perfect Christmas stocking
fillers or year-end treats for anyone and everyone who loves FROZEN. You definitely
should NOT be letting go! Browse through the entire FROZEN 2 toys collection here.
WELCOME THE ARENDELLE ROYAL FAMILY INTO YOUR HOME: ONLY AVAILABLE AT
TOYS “R” US
Welcome a blast from
Arendelle’s past into your home with the exclusive Disney Frozen 2 Arendelle
Royal Family Fashion Doll Set, only available at Toys“R”Us. This 4-pack of classic fashion dolls
inspired by Disney's Frozen 2 – featuring toddler Anna and Elsa, King Agnarr
and Queen Iduna dolls, will undoubtedly entertain the children during the long year-end
school holidays or will be an ideal gift for Christmas. Kids will be able to
spend hours having dress-up fun with each doll’s stylish outfit pieces,
recreating family scenes from the movie. The Disney Frozen 2 Arendelle Royal
Family Fashion Doll Set is available at RM229.90 (WM) and RM241.90 (EM) in all
Toys“R”Us stores nationwide and via the online shop here.
SING YOUR HEART OUT!
The all new Singing Doll set makes the
perfect gift for young “FROZEN” fans to sing along to their favourite songs
from the movie. The set includes the Elsa Fashion Doll who comes wearing her light
blue FROZEN-inspired dress; and the Anna Fashion Doll, who stuns in a purple
sequel-inspired outfit with removable boots. At a simple push of a button, kids
can see their dresses light up and hear a snippet of an original song from “FROZEN
2”, capturing all the magic and melody from the movie. Toys”R”Us is where the
music begins, here.
Get yours now for RM159.90 (WM) and RM167.90 (EM).
MATCH! COLLECT! Endless possibilities with the new FROZEN 2 Fashion Dolls
Keep the ancient Arendelle
magic alive by collecting the entire set of “FROZEN 2” dolls including Elsa,
Anna, Kristoff, Sven and Olaf who each come dressed in their signature outfits,
allowing fans to move them into different poses, perfect for enacting dialogue
from the movie. Children with a passion for styling and inventing new looks can
enjoy the FROZEN Sister Styles Elsa and Anna Fashion Dolls that have the
ultimate accessories kit: extra-long brushable hair, six elastic bands, two
hair clips and a beautiful comb! Mix, Match and Collect from Toys”R”Us here
at RM159.90 (WM) and RM167.90 (EM).
IT’S TIME FOR POP ADVENTURES TOYS!
The world of “FROZEN” comes
to life with an exciting playset of “FROZEN 2” Pop Adventures toys! The playset
includes the Arendelle Castle with Elsa and Anna’s bedroom, and an Arendelle
Village with a mini Anna doll, three potion bottles, a key and a cart – perfect
for kids to stir up fun creations with Elsa and Anna. Pop Adventures playtime
wouldn’t be complete without the FROZEN 2 Surprise Blind Boxes – a fun guessing
game letting kids open a crystal case to reveal their favourite FROZEN 2
character. For an extra dose of surprise and celebration, once children open
the case for the first time, they will experience a dazzling burst of confetti!
Find your surprise at Toys”R”Us here,
available from RM29.90 onwards.
Jo Hall, Chief Commercial
Officer of Toys“R”Us Asia, commented, “The original FROZEN fast became a global phenomenon
and FROZEN 2 is set to be just as popular. Providing families in Malaysia with
unique experiences that bring a piece of the movie to our stores is part of our
commitment to FROZEN 2 fans and we are delighted to have done it again for this
heart-warming Disney movie favourite.”
BUILD YOUR OWN ARENDELLE CASTLE
Let your child
recreate magical moments from Disney’s Frozen 2 movie with LEGO®. Elsa’s Wagon
Adventure is a wagon toy building set specially designed to be fun and easy for
kids aged 4 and up. The characters and a LEGO® baby reindeer figure offer
role-play fun, while the special Starter Brick base lets even first-time
builders experience the pride of constructing buildings, vehicles and more, all
on their own. Get yours from Toys“R”Us here at RM159.90.
The Arendelle Castle Village playset from
LEGO® will give any fan of the movie endless hours of magical creative play.
Perfect for re-enacting favourite scenes, Anna and Elsa’s home has 3 stories
that can be easily removed and reassembled for play access inside. The
furniture pieces are also designed to be easily moved and rearranged between
the throne room, bedroom and attic floors. Outside, the market stalls are full
of their finest produce, and there's a rowing boat at the jetty, just waiting
to be taken on an adventure! This Arendelle playset includes 3 favourite Disney
characters and 3 LEGO animal figures. Get it at Toys“R”Us here for RM429.90.
ENJOY EXCLUSIVE AND EXCITING SURPRISE GIFTS
As the chosen home for
“FROZEN 2”, Toys“R”Us Malaysia is
offering exciting exclusive gifts with purchase of FROZEN 2 merchandise. Exclusively
for Star Card members, they stand a chance of winning one of only two FROZEN 2
Arendelle Castles available in Malaysia – worth RM1,900. To participate, purchase
any Hasbro FROZEN 2 products in November or December and be named the top
spender of the month to win!
Collect limited edition gifts with
purchase of FROZEN 2 merchandise. Get a stationery gift set featuring a pencil,
eraser, sticker sheet and a beautiful pencil case that every kid has got to
have in their schoolbag! The stationery giftset is available with any purchase
of Hasbro FROZEN 2 items above RM120 at Toys“R”Us Malaysia stores or the online
shop in a single transaction. Valid while stocks last, make sure to grab yours
as soon as possible.
And last but not least, Toys “R”Us
Malaysia has an exclusive, limited edition LEGO® Disney Elsa’s Winter Throne when
you purchase any LEGO® Disney Princess playset items worth RM279 in a single
transaction from Toys“R”Us Malaysia stores or the online shop here.
TOP SPENDERS REWARDED WITH FROZEN 2 MOVIE VOUCHERS
True Frozen fans know, one item is never
enough and watching the movie just once at the cinema is equally insufficient. So,
add to your collection to your heart’s content and you may just get one more
trip to the cinema courtesy of Toys “R”Us. From 1 to 20 November 2019, the Top
50 spenders in this cumulative time period will each receive two vouchers for
tickets to watch Disney’s Frozen 2 at the cinema.
TOYS “R”US BRINGS FROZEN 2 BEYOND THE STORE
Frozen fans can
check out all the exciting Frozen 2 merchandise and goodies from Toys “R”Us not just in the stores, but
also join in at special offsite displays this November. Catch the Frozen 2 offsite display at the Orange Atrium in Sunway Pyramid from 8 November
to 1 December 2019 and right outside the Toys”R”Us store in Mid Valley Megamall from 14 to 24 November 2019.
EXPERIENCE THE KINGDOM ARENDELLE
In anticipation of the blockbuster film’s release on November 21, 2019, Toys“R”Us Malaysia is partnering with Disney to set up
a truly magical FROZEN 2 themed decorative area, complete with life-size
statues of Elsa and Anna, in their flagship store at Mid Valley
Megamall. It’s your opportunity
to immerse yourself in the kingdom of Arendelle and capture those precious
moments for social media.
Toys“R”Us (Asia) Limited
Toys“R”Us (Asia) Limited is
headquartered in Hong Kong. As of year-end 2018, the company operated over 450
stores with more than 10,000 team members in Japan, Greater China and Southeast
Asia – including Brunei, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and
Thailand – and licensed over 85 stores in the Philippines and Macau. In March
2017 Toys“R”Us Japan was successfully integrated into Toys“R”Us (Asia) Limited.
As of August 3rd 2019, Toys“R”Us Asia operates over 42 stores in Malaysia,
including pop-up stores and off-site sale locations. For store details, please refer
to the Toys“R”Us Malaysia website here.
(Asia) Limited operates as a separate legal entity and is financially
independent from all other Toys“R”Us current or former operating companies
around the world. The company operates under a 79% - 21% ownership structure
between the Taj Noteholders, a group of
investment funds and financial institutions who collectively manage billions of
dollars of committed capital, and Fung Retailing Limited, the retailing
business of the Fung Group, which extends across Asia, Europe and the UK.
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