“We Proudly Serve Starbucks™” Now in Local Foodservice Sector


Nestlé Professional, the business solutions arm of the world’s largest food and beverage manufacturer, has introduced We Proudly Serve Starbucks™, marking the debut of the coffee alliance between the iconic coffee brands in the foodservice segment in Malaysia.
Photo 1: [From left to right] Mr. Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad, Mr. Jeroen Pluijmers, Regional Business Head, Nestlé Professional AOA and Ms. Yit Woon Lai, Business Executive Officer, Nestlé Professional Malaysia/Singapore introduced We Proudly Serve Starbucks™ at FHM recently
We Proudly Serve Starbucks™ provides two main business solutions for the sector: served and self-serve coffee solutions. Served solution offers food service outlets the choice to serve handcrafted Starbucks beverages to consumers via trained baristas, while self-serve solution is a fully automated coffee service for consumers to create their preferred cup of Starbucks coffee. Both solutions offer a core range of popular Starbucks espresso beverages, including cappuccino, caffé latte and caffé americano. Customised coffee system and training will also be provided to food service outlets as part of the We Proudly Serve Starbucks™ service.

“This is a much-anticipated addition to our range. Offering integrated business solutions with signature Starbucks coffee taste profile and flavours, We Proudly Serve Starbucks™ will primarily cater to the needs of foodservice customers in hotels, offices, universities and colleges. Complementing the traditional coffee shop, it enables a wide range of consumers in Malaysia and Singapore to craft and enjoy their favourite Starbucks beverage on-the-go at their convenience, whether it be during work, study or play," said Ms. Yit Woon Lai, Business Executive Officer, Nestlé Professional Malaysia/Singapore.

The latest category follows on the heel of the earlier launch of the home range for consumers to make a cup of Starbucks within the comforts of their home. It further strengthens Nestlé’s coffee portfolio of NESCAFÉ and NESPRESSO.

Nestlé and Starbucks joined forces in August 2018 and through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world, outside of Starbucks locations and excluding its ready-to-drink products.  

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia

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