The Curve Shares the Joys of Bubur Lambuk with Mutiara Damansara Community

With Ramadan being the time for reflection and togetherness, the Curve, owned and managed by Boustead Curve Sdn Bhd, a Boustead Properties Berhad wholly-owned company, shared the spirit of the fasting month through the humble bubur lambuk, commonly seen as a symbol of goodwill and caring.

The shopping mall was joined by Adabi Consumer Industries Sdn Bhd (Adabi) in the bubur lambuk preparation. The traditional dish, based on a recipe by Adabi's own Chef Irwan Mohd Nor, was prepared and distributed by a team comprising Adabi and the Curve management and staff.

About 1,200 individually packed containers of bubur lambuk were handed out to representatives of Surau Mutiara Damansara, Mutiara Damansara Police Station, Damansara Police Station, and the Curve shoppers for iftar as part of the mall’s community outreach efforts. In addition, bubur lambuk, along with groceries and Duit Raya were given to a group of less-privileged children and caretakers residing at Pusat Jagaan Kasih Harapan Kota Damansara by the Curve and Adabi management. Distribution was conducted with careful adherence to ongoing Movement Control Order (MCO) 2.0 regulations.

Jazmi Kamarudin, Senior General Manager, Property Management & Investment of Boustead Properties, said that bubur lambuk is a beloved Ramadan tradition in Malaysia and the Curve was excited to be able to carry out the preparation jointly with Adabi, which sponsored all ingredients and preparation of the bubur lambuk.

He commented: “One of the best ways to celebrate the peaceful and compassionate spirit of Ramadan is by sharing sustenance with others for the breaking of fast. In these challenging times, we are grateful to be able to still come together and make a difference in the community we are a part of through our humble offering this year.”

Adabi’s Promotion & Corporate Media Manager, Roshidi Zabidi, added, “We are pleased to be able to support the Curve in this initiative to bring our delicious bubur lambuk using Adabi’s special recipe to the Mutiara Damansara community.  Preparing this dish is a time-honoured custom for Adabi and allows us to do our part to foster camaraderie during the month of Ramadan.”

In addition to community outreach, as part of its Raya campaign themed “Wau Meriahnya Syawal” from April 16 to May 16, the Curve’s Centre Court has been transformed into a scenic East Coast kampung. To complete the ambience of the mock village which features a cozy pangkin, the area was also enhanced with charming decorative Wau, colorful flowers, and festive hanging lights.

Shoppers can also enjoy the specially-choreographed ‘Sensasi Raya’ musical performance, twice a day at 2.00pm and 5.30pm on Saturdays, Sundays, and Public Holidays. The much-anticipated performance has returned after a year of absence due to movement restrictions in the country. There will also be live instrumental music themed Senandung Raya, at 8.30pm from Fridays to Sundays and Public Holidays. All activities at the Curve are in keeping with MCO 2.0 standard operating procedures to ensure public safety remains a priority.

For more goodies, shoppers can redeem a collectible Citarasa Aidilfitri ceramic bowl available in a selection of colours when they spend a minimum of RM450 in a maximum of two receipts. Those who spend a minimum of RM150 in a maximum of two receipts are entitled to redeem customised Warna Raya money packets. Redemptions are available while stocks last and subject to terms and conditions. 

For more details, go to the Curve website at www.thecurve.com.my or Facebook page at www.facebook.com/theCurveShoppingMall.

 

About the Curve

The Curve is Malaysia’s first pedestrianized shopping mall, featuring a wide range of popular dining and retail outlets. Strategically located in Mutiara Damansara, the shopping mall is owned and managed by Boustead Curve Sdn Bhd, a subsidiary of Boustead Properties Berhad.

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