FABER-CASTELL’S SMOOTHEST GEL PEN – FAST GEL Z TAKES WRITING EXPERIENCE TO NEW PEAKS
New Precision Tip & Ultra Low Viscosity Ink Technology Offers Unbeatable Smooth Writing Experience
Faber-Castell Malaysia has launched the Fast Gel Z, a new retractable gel pen that offers an unbeatable smooth writing experience, making it the smoothest gel pen in the market.
With the new tip technology, there is less friction between the pen and the paper, resulting in a smooth laydown. In laboratory friction tests conducted with other competitor gel pens in the market, the Fast Gel Z pen achieves the lowest friction.
“Faber-Castell always strives to produce innovative products that cater to the demands and needs of consumers. Some of the concerns we noted among consumers when using a gel pen is its inability to glide smoothly coupled with constant ink smudges and slippery especially during a long writing duration, which do not give consumers a good writing experience. This has prompted us to innovate the Fast Gel Z pen that can take users’ writing experience to new peaks,” said Mr Andrew Woon, Managing Director of Faber-Castell Malaysia.
“With the inclusion of the latest technologies, such as the precision tip technology and ultra smooth ink feature, one can now experience pure writing pleasure using the Fast Gel Z Pen as it ensures an effortless, vibrant and intense line; without skips, smudges and lags,” added Andrew.
Andrew said the gel pen is an important business segment for Faber-Castell Malaysia. According to a study by Kantar, the world’s leading data, insights and consulting company, the market size of gel pens in 2019 stands at RM43 million in Malaysia.
Persistence Market Research’s published report in 2020 state that the global writing instruments market is expected to expand 1.5 times by 2030. Students represent the biggest opportunity in terms of end users in the writing instruments market and is on track to expand at a CAGR of around 5 percent through 2030. Among the stationery product types, the pen segment account for a significant share of approximately 60 percent in the global writing instruments market.
The new Fast Gel Z pen includes the following features:
· Ultimate smoothness in writing performance
· Fast-dry ink with no smudges
· Intense, vibrant inks
· Extra-soft grip for superior comfort when writing
· Refillable
Discover the ultimate smoothness of the Fast Gel Z today! This gel pen comes in two variants - 0.5mm and 0.7mm, both of which are available in black, blue and red ink.
Each Fast Gel Z Pen retails at RM5 a pen while its refill retails at RM3.50. They are now available at major stationery stores and hypermarkets nationwide as well as Faber-Castell’s eShop at https://shop.faber-castell.com.my/.
About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments such as the latest Fast Dry GEL PEN Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.
To cope with its rapid development, Faber-Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing the world’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil by Guinness World Records, the Faber-Castell Pencil Tower measures 19.75 meters in height and 0.8 meters in diameter, making it a landmark in Malaysia.
In March 2018, Faber-Castell Malaysia launched a 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principle for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004.
For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/
[1] Viscosity refers to the measure of a liquid’s ability to resist flow. A thick liquid does not flow easily as it has high viscosity while a thin liquid that readily flows has low viscosity. When an ultra-low viscosity ink is used, less pressure needs to be applied to a pen which translates to a clean and smooth writing performance.
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