Durex #ComeTogether campaign wraps up 2022 with a fun and educational roving truck

Durex ‘For-Play’ Mobile Hits the Spot Around Klang Valley   

Last Friday, me and my wife, Mommy Jane join Durex Malaysia at Solaris Mont Kiara for the launch of its roving ‘For-Play’ mobile truck. The mobile truck will be travelling throughout the Klang Valley for five days beginning 26 December 2022 to continue its mission to help young Malaysians learn about intimacy and encourage honest conversations through an open, safe and approachable platform. 

Join the roving ‘For-Play’ mobile truck to learn on the safe sex education and have fun winning the prizes!
An extension of its #ComeTogether project which kicked-off in August 2022, the campaign continues to advocate better understanding and the right knowledge about sex as well as drive positive behavioural change around the subject matter. This includes improving young adult’s attitudes related to sexual and reproductive health and the inclination to shy away from speaking about it openly and honestly.

The roving vehicle, which is equipped with interactive educational games, live music, a bar which serves unique signature Durex cocktails and mocktails along with a product section to explain the importance of being safe revolutionizes sex education and enables young Malaysians to explore and learn that the first step to pleasure is protection.

Throw the dice to see the challenges that you need to complete in order to win a limited edition prize from Durex
Tiffany Tang, Marketing Director at Reckitt Benckiser commented that to live well with your sexuality while protecting yourself from sexually transmitted infections, you must keep one thing in mind: when it comes to sex, risk-taking is not related to orientation but to sexual practices. Youth is a key period for experimentation and learning about social interactions between individuals, including romantic feelings and sexual relationships. It is therefore the ideal time to identify the risks and to make lasting sense of the concepts of prevention, respect for others and for one’s own body.

Through the roving truck on-ground engagement, Durex is making the first move and sliding into areas where people congregate in order to break the taboos around sex and raise awareness on the importance of having a great and safe sex life.

As strong activists against sexual stigmas and non-inclusive attitudes, Durex Malaysia aims to showcase the “positive reality” of modern-day sex and encourage society to stand up, speak out and spark conversations.

While the exponential growth of the internet has brought positives in terms of exploration and access, its consequences such as misconception, myths, lack of education and confusion have been substantial.

Tang added that this might be the most important piece of work they ever do. Durex is a huge brand with a unique and vital role in culture. It has genuine influence, and the capability to enact real change. Their brand purpose will lead to healthier conversations around, and attitudes towards, sex, but also greater inclusion and acceptance for those who might not always experience it. To have a brand like Durex publicly and proudly on our side makes a difference.

With everyone being at different stages of their sexual life, Durex believes that having open conversations about sex can help all Malaysians feel more comfortable, enlightened and supported about sex and all the pleasures that come with it. #ComeTogether and join the movement to celebrate the freedom to live and love!!

I won myself a Durex recycle bag and Mommy Jane won a nice and comfortable t-shirt. Thank you Durex for the invitation to their launch!

For more information about the Durex ‘For-Play’ mobile, log onto https://campaign.durex.com.my/cometogether/truck.

A good initiative by Durex to educate young adults about sex.Let all of us #ComeTogether and join the Durex 'For-Play' mobile to learn safe sex and win some prizes too!

 

 

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