Shopee Empowers Sellers to Customise Products for Malaysians

  Local Handcrafted Products Gain Traction Online 

#ShopeeSapotLokal sellers, Lampu Cherita and HomeDecoStore, are deeply motivated by their most important asset: their customers. Their dedication to crafting personalised designs and exceptional service has earned them a loyal customer base, while shaping the rise of value-based Malaysian businesses online. They leverage interactive Shopee features like Shopee Seller Chat, Shopee Live, and Shopee Prizes games to engage customers in two-way feedback, understand values, and interests.

Edward with the mini sejadah that he designed based on his discussions with customers via Shopee Live
Mohd Zaid Othman (left), founder of Lampu Cherita*, understands Malaysians' desire for high-quality candles similar to international brands, but at more affordable prices. He handcrafts locally-sourced 100% soy wax and environmentally friendly candles from as low as RM7.00. Zaid actively engages customers through Shopee Seller Chat to provide personalised recommendations and explanations about how various scents can be incorporated in their day-to-day lifestyles. This customer-centric approach has earned Lampu Cherita a rating of 4.9 stars from 19 thousand reviewers and gained 23 thousand followers since opening his store on Shopee five years ago.

To keep up with demand, Zaid enlists his family's help and hires two part-time staff. They meticulously hand-pour and custom-create 50 to 100 candles every day from their home-based operations in Cheras. Lampu Cherita's best-selling line (which has sold close to 30 thousand units) the Scented Candle 200ML, includes a range of Malaysian-inspired scents such as Klasik, Pandan, Lychee, Coconut, and Lime Basil Mandarin.

Edward Wong of HomeDecoStore with his staff at the Shopee Seller Summit 2023
 

“Four years ago, when I couldn't afford expensive candles, I embarked on a mission to offer the best candle experience to fellow Malaysians without breaking the bank. Using 100% soy wax sourced from Selangor and Kuala Lumpur, I offer top-quality products at the most affordable prices. From my interactions with customers through Shopee Seller Chat, I firmly believe Malaysians are ready to embrace local products that rival international brands in both quality and value. Thanks to Shopee, I have the platform to reach more Malaysians, and with the invaluable dedication of my talented staff, my business grew ten times. Together, we take pride in crafting high-quality, affordable candles that align with Malaysians' preferences,” says Zaid.

Edward Wong, the owner of HomeDecoStore**, discovered the potential of his current hero product, the mini sejadah (prayer mat) by listening to invaluable feedback from his Muslim staff. They highlighted the high demand (but scarcity) for high-quality and affordable options in this category to him. Since launching the HDS Sejadah Muka two months ago, it has rapidly become HomeDecoStore's best-selling item. Steady demand and bulk purchases up to 10 thousand pieces within two to three weeks are often for special occasions like kenduri (banquet/feast) door gifts.

Lampu Cherita's Best Selling Scented Soy Candles include Malaysia-inspired scent like Pandan 

"I believe what sets me apart from other sellers is the fact that I create my own unique sejadah designs. I ask customers about their favourite designs and application preferences whenever I engage them on Shopee Live. These valuable inputs inform how I tailor the prayer mats while respecting religious sensitivities. In addition, I get to showcase the products in a 360 way on Shopee Live, enabling me to close deals on the spot. The inclusion of game features like Shopee coins and the Spin the Wheel is crucial in retaining customers' engagement and rewarding them to drive loyalty,” says Edward.

Edward's commitment to offering relevant products, benchmarking competitors' offerings and sourcing from trusted suppliers has earned HomeDecoStore a loyal following of over 34 thousand customers on Shopee. He has also garnered 4.9 stars rating from over 10 thousand reviewers and maintained outstanding Chat Performance of 100% within minutes for four years.

Lampu Cherita and HomeDecoStore have successfully matched the values of their Malaysian customers by playing to local preferences in their innovative candle scents and prayer mat designs. Proactive customer engagement that encourages dialogue and live interactions on Shopee’s platform, has allowed them to grow their local businesses and include downstream suppliers in the economy. Their passion for preserving Malaysian heritage shines through in their offerings that provide affordable options serving local needs.

Zaid Othman of Lampu Cherita with his staff at the Shopee Seller Summit 2023 


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

 

Comments

Post a Comment

Popular posts from this blog

Breast Cancer in Men – it happens

Image
According to the National Cancer Institute Malaysia, about 5,000 Malaysian women are diagnosed with breast cancer every year, and nearly half of those are under 50-years of age, but it affects men too. It is indeed unbelievable but it is happening now in Malaysia. As a male blogger and influencer, it is my duty to raise awareness to all the male out there. Do take note that there are things you may not know about breast cancer in men: 1 out 1,000 men are diagnosed with breast cancer every year in Malaysia Less than 72% of men recover from the disease as doctor’s visit is made when symptoms are more severe however symptoms of breast cancer in men and women are quite alike. Most male breast cancers are diagnosed when a man discovers a lump on his chest. But unlike women, men tend to delay going to the doctor until they have more severe symptoms, like bleeding from the nipple. At that point, the cancer may have already spread Because men have very little breast tissue, i...
Read more

BOUSTEAD PROPERTIES DONATES 5,000 LUNCH BOXES TO FRONTLINERS

Image
As the coronavirus pandemic continues to severely disrupt lives, Boustead Properties Berhad (Boustead Properties) remains steadfast in its commitment to provide support to communities and fellow Malaysians. This time, Boustead Properties is contributing hot nutritious meals to nourish fatigued healthcare workers who are selflessly caring for Covid-19 patients at the nation’s hospitals under its #BousteadCares initiative. The property developer is responding to the need for meals at University Malaya Medical Centre (UMMC), Hospital Ampang, and Hospital Sungai Buloh by sponsoring 5,000 lunch boxes for doctors and nurses in the Covid-19 wards and intensive care units. The month-long corporate social responsibility initiative being undertaken in collaboration with non-profit organisation Beyond Borders Malaysia started on June 14, 2021, with nutritious meals being distributed at a total cost of RM40,000 borne by Boustead Properties. Given the hectic schedule of frontliners who ar...
Read more

The Kid From The Big Apple Held its Official Original Soundtrack Launch

Image
Three Pictures Sdn. Bhd., a Malaysian award-winning production company renowned for the 2016 hit film, The Kid From The Big Apple, held its official original soundtrack launch recently at Setiawalk, Puchong. This makes them the first in the nation to execute such a concept of having an album launch specifically for a film.  The newly released album consist of a compilation of the theme songs, background scores and other audio tracks in Mandarin and English. These songs are from both the first film as well as the upcoming sequel, which is set to hit cinemas nationwide on November 16, 2017, followed by other countries such as Singapore, Hong Kong, and Taiwan.  Titled “Togetherness,” the album gives fans a unique chance of hearing a preview of the songs in the upcoming sequel as well as reliving some of the hit songs from the first film. Jess Teong, the director of both the films, exclaimed that, “Good things should be celebrated twice!”  This sentiment is echoe...
Read more