Lazada’s 11.11 and 12.12 shopping extravaganzas smash records with 1.3 billion visits
Southeast Asia’s leading eCommerce firm Lazada continues its record-breaking streak, drawing a whopping 1.3 billion visits to its platforms during its 11.11 and 12.12 shopping festivals. The buying frenzy, which started from the Lazada 11.11 (November 11) one-day sale, continued into December. After crushing the region’s 11.11 online sales records, all six countries, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, outperformed expectations. During 12.12, the countries rung up sales tallies that were more than 30x more than their normal-day Gross Merchandise Value (GMV). For the first time ever, Lazada’s last-mile delivery fleet across Southeast Asia was able to deliver more than 1 million parcels in a day. To deal with the biggest-ever spike in demand this year, Lazada’s 100+ logistics partners, including third-party shipment providers, boosted their delivery services to get purchases in customers’ hands quickly. Lazada also chartered three planes to de...