ENERGIZER SHOP IN THE DARK 2017 GRAND FINALE
The ten finalists of the Energizer ‘Shop In The Dark’ 2017 campaign proved themselves the best at shopping in the dark and won themselves an eight-minute shopping spree bonus worth up to RM3,500 each at the grand finale today at MYDIN USJ, Subang. Energizer Shop in the Dark 2017 finalists with their spoils of war Following the overwhelming response from last year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership with MYDIN, called for entry submissions for the Energizer ‘Shop In The Dark’ 2017 campaign throughout April and May. To reach out to a wider audience of MYDIN shoppers and Energizer users across the nation, Energizer introduced three different methods of entry submissions which included a series of Virtual Reality (VR) challenge roadshows, mail-in entries and a Facebook digital content. The VR challenge roadshows added a different twist to shopping in the dark by using a VR machine and was held across four states – Selangor, Penang, Negeri Sembilan and...